ONE OF THE MOST SEXIST AND RACIST PHOTOS EVER USED FOR ADVERTISING.
The photo dates back to 1991, when Linda Evangelista posed with seven other women for an advertising campaign. Up to this point everything would seem normal if it weren't for the fact that the photo taken in Sicily for an advertising campaign for the clothing company Kenar Enterprises Ltd, had deliberately highlighted the beauty of the evangelist by contrasting her with those of seven women who were obviously far from the canons of beauty of the top model. The company had told them that it was an anti-AIDS campaign and had paid them only 10,000 lire.
The advertising poster was cruelly renamed “Beauty and the Seven Beasts”.
In one fell swoop, all women, especially Sicilian ones, had been hit and denigrated.
One of the women involved in the deception took legal action against Kenar Enterprises. In 2000 the company was forced to pay 20 million lire as compensation for damages to the woman who, in the meantime, had died.
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